The Ultimate Guide to Collecting Feedback for Your SaaS

Hey there! I'ts Mehdi !

If you have users on your platform, you should be collecting their feedback to continually improve your service. One of the best ways to do this is through a newsletter. Let's dive into how you can set up effective feedback loops and make the most of user insights.

Step 1: Building Your Email List

First, you need to collect the emails of all your users. Use tools like Beehiive or MailerLite to gather and manage your email list. Make it easy for users to sign up for your newsletter by placing signup forms prominently on your website and within your app.

Step 2: Designing Your Email Template

Now that you have an email list, it's time to design your email template. Keep it simple! A clean, uncluttered design with a clear message will get the best results. Here’s a quick checklist for your email template:

• Header Image : An eye-catching image announcing the new feature.
• Brief Text : A short, three-line description of the new feature.
• Call to Action (CTA): A clear, compelling action for your users to take.

Step 3: Crafting Your Call to Action

Your call to action should encourage users to provide feedback on the new feature and suggest further improvements. This can be done by directing them to a public roadmap and feedback portal.

Step 4: Setting Up Your Feedback Portal

Using a public roadmap and portal, like the one at Feedbackloop, is an excellent way to showcase what you’re working on and gather user input. Here’s how to set it up:

Create a Roadmap: Outline your upcoming features and improvements. Collect Suggestions: Let users suggest new features and leave feedback on completed ones.

Step 5: Engaging with Your Users

Once you’ve sent out your email, monitor the feedback portal for user comments and suggestions. Engage with your users by responding to their feedback and showing them that their input is valued.

Example Email Template

Here’s an example of what your email could look like:

Subject: 🚀 New Feature Alert: [Feature Name]

Body: [Feature Image]

Hey [User’s Name],

We’re excited to announce our latest feature: Upvoting feature! 🎉

This new feature will help you know what feature your users like the most.

We’d love to hear what you think. Click the button below to give us your feedback and suggest new features.

Feedbackloop,

Thanks for being a valued user!

Best, Mehdi

Conclusion

Collecting and acting on user feedback is crucial for the growth and success of your SaaS business. By setting up an effective feedback loop, you can ensure that your users feel heard and that your product continually evolves to meet their needs.

Thanks for reading this little article! See you next time 😊

By expanding on these steps, you can create a robust system for gathering and utilizing customer feedback, ultimately driving your SaaS to new heights.